Atlanta Falcons Ice Dye

Falcons ice dye creates pieces with serious edge and intensity. The Falcons red Procion MX is a deep, slightly cool red — darker than a fire-engine red but brighter than a burgundy — and under ice, it splits into crimson, deep rose, and wine tones. It's a red that commands attention without screaming, which perfectly suits the Falcons' sleek brand identity.

Black provides the aggressive counterpoint. On ice-dyed fabric, the boundary between red and black creates stunning dark gradient zones — deep burgundy, near-black crimson, and chocolate tones that add sophisticated depth. The silver element comes from strategic negative space, where the blank fabric shows through in lighter areas.

For Falcons pieces, we use a crumple technique that creates a roughly 60-40 split between red and black, with silver appearing naturally in the lightest areas. The result has a fierce, modern energy — red fading into black with metallic silver accents. It's a palette that works especially well on hoodies and crewnecks where the larger fabric surface gives the colors room to develop their full range.